Blippar is a digital agency that specialises in augmented reality and image recognition technology. Max Factor used the technology to support the launch of the Marilyn Monroe Red Lipstick range, that allowed users to ‘try on’ the lipstick through augmented reality.
Role:
UX designer (contract)
In association with:
Blippar
Results:
82% of users clicked through to purchase.
Awards:
The Drum Marketing Awards 2017 (Best Mobile Strategy/Campaign of the Year) – winner
The Drum DADI Awards 2017 (Best Consumer Website, App or Campaign) – winner
The Drum MOMA Awards 2017 (Best Use of 3D/AR/VR) – highly commended
Disclaimer:
The research, the wires/sketches/userflows are my work. All high fidelity images were done by Blippar Visual Designer Alex Pereira.